Fashion and Beauty First glimpse at Burberry's first, straight-to-consumer collection

First glimpse at Burberry's first, straight-to-consumer collection
 

Burberry has released a sneak peek of its first ever, see-now buy-now collection.

Despite the full collection not set to launch until September, Burberry has revealed the first, tantalising glimpse into an entirely new fashion era — one that will have pieces available for sale the day after they appear on the runway.

To mark such an important shift in its own — and the fashion industry's — history, Burberry has chosen to celebrate its British heritage once more, this time in the form of a collaboration with The New Craftsman, a collective that specialises in traditional British craftsmanship. What precisely it all entails, however, won't be unveiled the fashion show in September.