Fashion and Beauty New online shopping site launches in Dubai

New online shopping site launches in Dubai

Online shopping enthusiasts in the UAE now have a new site to browse — With embellished T-shirts, crochet shorts, cocktail dresses and off-the-shoulder tops galore, the online platform offers trendy pieces at affordable prices.

Shruti Nijhawan, designer and co-founder of the site, graduated from Parsons School of Design and worked at Dior and DKNY, before deciding to take more of a high-street turn, to appeal to a wider market. Having experience in working for elite, international fashion houses, Nijhawan understands the importance of quality, and the need to constantly churn out new designs to stay relevant. Designs currently on the site are basic fashion staples for the summer season — think ruffles, cold shoulders and feminine cuts — and range in price from around Dh200-Dh800.