Marketing & Advertising Apple Is Building An Uberplatform Out Of All Its Platforms

Apple Is Building An Uberplatform Out Of All Its Platforms
 

As its devices mature, Apple's next step is presenting a more unified experience for developers and users.

Apple CEO Tim Cook opened up the company's WWDC week by noting that his keynote would focus on the company's four device platforms: Apple Watch, Mac, iPhone/iPad, and TV. The operating systems that power these products have been the foundation of Apple's enviable technology ecosystem—its collection of hardware, software, and services that complement each other and enhance the value of the aggregate even more than each component.

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