Marketing & Advertising Consumer Confidence Grows In UAE, Egypt; Steady In KSA: Nielsen

Consumer Confidence Grows In UAE, Egypt; Steady In KSA: Nielsen
 

Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter and two points higher than a year earlier (Q2 2015).


In the region, the United Arab Emirates (UAE) and Egypt have both registered an increase in consumer confidence by five percent and three percent respectively.


Saudi Arabia has remained steady in Q2 2016.


Pakistan too has remained flat while Turkey has shown an increase of two percent.


CCI wheel

On an average, globally, confidence levels have been hovering between 96 and 99 in the three years since the first quarter of 2014. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111. All other regions remained essentially in a holding pattern, with relatively stable quarter-on-quarter index levels.


A year ago, only 12 markets out of 61 covered in the survey reached the optimism benchmark of 100 — a number that was unchanged in the most recent second quarter results (12 out of 63 markets).


Apart from the UAE, Saudi Arabia and Pakistan, other markets reaching or exceeding a score of 100 in the second quarter of 2016 included The Philippines, India, Indonesia, the US, Denmark, Vietnam, China, Peru and Thailand. These countries maintained an optimistic level in the annual time period.


In the latest online survey, conducted May 9-27, 2016, consumer confidence increased in just over half (56 percent) of measured markets.


The post Consumer Confidence Grows In UAE, Egypt; Steady In KSA: Nielsen appeared first on AM Marketing, Media, Advertising News in MENA.