Marketing & Advertising Huawei's Honor 8: A Flagship-Class Smartphone Without The Flagship Price

Huawei's Honor 8: A Flagship-Class Smartphone Without The Flagship Price
 

China's biggest phone maker hopes a formula that works back home will play in the U.S.


China's biggest phone maker hopes a formula that works back home will play in the U.S.

In recent quarters, Huawei has been the top-selling manufacturer of smartphones in its home market, China. Part of its recipe for success has been a brand-within-the-brand called Honor, which—like Xiaomi before it—focuses on selling cool Android phones at reasonable prices to young people over the Internet. The brand sold $6 billion worth of phones in 2015, its second year of existence.

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