Marketing & Advertising Pepsi Launches #PepsiMoji On World Emoji Day

Pepsi Launches #PepsiMoji On World Emoji Day

Why say it in words when you can ‘Say It With Pepsi’? In celebration of World Emoji Day on July 17, Pepsi has launched a new PepsiMoji-filled video ‘#PEPSIMOJI’ to demonstrate how the global language of emojis can be used to communicate in ways that traverse boundaries.

Pepsi has taken the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to ‘Say It With Pepsi’. PepsiMoji designs can be found on cans and bottles of Pepsi across the GCC as well as in more than 100 markets around the world, introducing a fresh take on the cultural phenomenon of emojis. The campaign was introduced to the region by popular singer and actor, Saad Lamjarred.

The PepsiCo Design & Innovation Center created more than 600 PepsiMoji designs for a universal language system for the brand. To experience and unleash the full range of the PepsiMoji catalogue, download the PepsiMoji Keyboard App for free on the Apple App and Google Play stores.

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