Marketing & Advertising The Truth About Your Cotton Bedsheets Will Give You Nightmares

The Truth About Your Cotton Bedsheets Will Give You Nightmares
 

There is a dark underbelly to the global cotton industry—and the organic, fair-trade bedsheets company Boll & Branch wants to change that.


There is a dark underbelly to the global cotton industry—and the organic, fair-trade bedsheets company Boll & Branch wants to change that.

In July, when the U.S. hit peak heat and humidity levels, Cotton Incorporated, the national trade association for cotton importers and producers, launched a campaign called #CoolerInCotton with a video about how the textile can alleviate sweaty summer woes. A young woman prances around on an old-fashioned Hollywood-style set singing: "It's 95 degrees and in your pants it ain't pretty" and "We should be able to go for dinner without sweating through that gown."

Read Full Story