Marketing & Advertising When You Know It's Time To Pull The Plug On A Startup

When You Know It's Time To Pull The Plug On A Startup
 

Storehouse is shutting down after three years. As cofounder Mark Kawano moves to Square, he shares lessons on calling it quits.

As far as startups go, Storehouse seemed poised to be a hit. It had $7 million in Series A funding and a cofounder named Mark Kawano who had been Apple's first User Experience Evangelist. Storehouse also had a pretty good idea through the lens of 2013—to allow anyone to publish beautiful, photo-forward stories.

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